The Art of Wrestling – “Stone Cold” Update

When I published my article on Monday, I called “Stone Cold” Steve Austin a marketing genius. After heading on over to, I can more than confirm this notion. His new shirt is now number the number one seller. Not only is that shirt number one, but another one of his shirts that I used as his simplistic approach is number two so I’m going to delve into it for a bit.

I'm the king of merchandising!

I'm the king of merchandising no matter how many crappy TV shows Hulk Hogan puts out.

The shirt is black with white print on the front that says “Been There” and below it “Destroyed That”. I forgot to mention earlier this week, that his phrases are concise and people would love to be able to do what they say, whether it’s a construction worker who wants to trash the jobsite from some uppity client or an office worker who wants to go “Office Space” on their fax machine.

On the back, is the skull which is formed from various shades of white and grey. The words “Stone Cold” look like a raised stamp in the middle of the forehead. A light snake skin pattern is overlayed on everything. It incorporates his skull logo and his “Rattlesnake” nickname which is a slick move and creates a cool effect.

The design is simplistic, straight forward and actually looks nice as a result. We could only wish most of the wrestling community would learn from this merchandise machine who hasn’t wrestled since 2004. – Kevin

Matt Sydal Injured

Totally legal baby.

Totally legal baby.

This totally sucks. is reporting but if you saw ECW last night you knew he was hurt that Evan Bourne is going to be out at least four months with a severe ankle injury. You could see it last night after flipping out of the ring and overshooting the group on the floor. This is awful news since Evan is one of the only reasons to watch WWE programming right now. If there is a bright side to this injury is he can take some voice lessons coupled with some acting lessons so he doesn’t sound like a thirteen year old kid when he gets back. No matter how good you look in the ring the moment you open your mouth and do not sound like you can legally buy alcohol or convince a hooker that she won’t get busted for statutory, well, the illusion is over. -Jeremy

Gabe Sapolsky Speaks

This is some interesting shit.

This is some interesting shit.

Over at there is a link to a article with a statement from Gabe Sapolsky about his removal as booker of ROH. Now don’t get your hopes up. The quote sucks and isn’t really worth mentioning but since it is a slow news day, get it, it warrants a comment.

There really isn’t a side to my story. There was no fight or hard feelings. I understand Cary’s decision. I love ROH and hopefully everyone will give the new direction a chance.

This just goes to show that Gabe has no clue how to survive in the wrestling business. Rule #1 when leaving or being fired, always bad mouth the former employer. This way it guarantees you get rehired down the road or better yet some yutz promoter brings you in for an astronomical asking price. Use this situation to your advantage. Take some shots and watch the real cash roll in. -Jeremy

Adam Pearce is ROH’s new booker, catering not cut

See, fucker, Im awesome! Triple-check THAT!

"See, fucker, I'm awesome! Triple-check THAT!"

According to via Figure Four Online, Adam Pearce has been brought on as Ring of Honor’s new booker. Word around the campfire is that Pearce will bring a more 1970s style of wrestling to ROH, but continue using the same roster. And who says Jim Cornette’s style is outdated? Maybe Jimmy Jacobs will come back with a big gut and spindly legs. Maybe Bryan Danielson’s new finisher will be a fistdrop from the second rope. Maybe Buddy Landell will work a few dates. Or maybe this will work. R-O-H! R-O-H! -Eric

R.I.P. Special Delivery Jones

One of many fond memories of S.D. Jones.

One of many fond memories of S.D. Jones.

According to, former WWE jobber S.D. Special Delivery Jones (real name Conrad Efraim) died Sunday in Antigua after suffering a stroke. He was 63. Of course the one lasting memory of Jones is his “9-second” (more like 22-second) squash loss to King Kong Bundy at the first WrestleMania. All of the other times he appeared on TV sort of blend together in the little-kid part of my internal file cabinet, but the memories of this smiling, happy enhancement talent are all fond. His speech at the WWE Hall of Fame inductions in 2006, where he inducted his friend Tony Atlas, was nice if not a big rambling, but hey, take all the TV time you can get. Hopefully they can understand you in heaven, my smiling, jobbery friend. -Eric

The Art of Wrestling – “Stone Cold” Steve Austin

Steve Austin is a marketing genius. This guy comes back for one lousy appearance as a special guest referee and he has a new t-shirt. The shirt follows his pattern of having a skull on it like this one or this one or even this one. The t-shirt also follows another pattern that I emphasize a lot, it’s a simple design. It does break from his regular trend of having a white skull with a black background though. The new shirt is light grey with black print which provides a good contrast. On the front, the words “Stone Cold” are arched downward around the round neckline. The words are solid with a gap and an outline in black. The skull is light grey with the black designs creating the outline and background. There doesn’t appear to be a rhyme or reason to the background which is the only thing I can find wrong with this design. On the back, They just put on the intials “SC” straight just below the neckline and a breakline with two elongated triangles and a diamond in the middle separates the other words below, “Since 1989”. Steve started wrestling then but they really should have gone with “Since 1996” because that’s when his “Stone Cold” character took off. Not a big deal in the scheme of the design though.

16 says I just made a boatload of money on my new t-shirt.

Austin 3:16 says I just made a boatload of money on my new t-shirt.

I’m going to analyze the Diva’s Halloween costumes now because they’re much better to look at than an aging bald man and his new t-shirt, even if he is a marketing genius. – Kevin

Sapolsky Out As ROH Booker

This makes our Stunt Granny mascot , Peaches, sad.

This makes our Stunt Granny mascot , Peaches, sad.

According to, Gabe Sapolsky has finally gotten the boot as head booker effective immediately. In a very terse statement ROH makes it readily clear he is out.

Ring of Honor is announcing that Gabe Sapolsky will be leaving the company effective immediately.  Everybody at ROH would like to thank him for his contributions and wish him well in all future endeavors.

Going forward Ring of Honor will be focusing on the stories and the talent in the ring.  The company will have no further comments on this issue or a replacement for Mr. Sapolsky.  We would like to thank all of the fans and media who have supported us over the years and look forward to bringing you more great wrestling excitement in the future.

May we suggest the following for replacements; Jim Cornette, Paul Heyman, Dave Prazak or a monkey in a tuxedo. -Jeremy

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