The Art of Wrestling – “Stone Cold” Update

When I published my article on Monday, I called “Stone Cold” Steve Austin a marketing genius. After heading on over to WWEshop.com, I can more than confirm this notion. His new shirt is now number the number one seller. Not only is that shirt number one, but another one of his shirts that I used as his simplistic approach is number two so I’m going to delve into it for a bit.

I'm the king of merchandising!

I'm the king of merchandising no matter how many crappy TV shows Hulk Hogan puts out.

The shirt is black with white print on the front that says “Been There” and below it “Destroyed That”. I forgot to mention earlier this week, that his phrases are concise and people would love to be able to do what they say, whether it’s a construction worker who wants to trash the jobsite from some uppity client or an office worker who wants to go “Office Space” on their fax machine.

On the back, is the skull which is formed from various shades of white and grey. The words “Stone Cold” look like a raised stamp in the middle of the forehead. A light snake skin pattern is overlayed on everything. It incorporates his skull logo and his “Rattlesnake” nickname which is a slick move and creates a cool effect.

The design is simplistic, straight forward and actually looks nice as a result. We could only wish most of the wrestling community would learn from this merchandise machine who hasn’t wrestled since 2004. – Kevin

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